One name, three meanings
LI, our family name, joined to a promise.
Systems
IT is OK
We back AI+ and the digital systems that make businesses work.
Body
It’s OK
We back what helps people feel genuinely well in their own bodies.
Partnership
We’re in
We own the outcome, pay the price it takes, and share the risk with the companies we back.
Where we invest
Systems that work. Bodies that last.
AI+
AI-enabled businesses and the digital infrastructure behind them.
Longevity & muscle conditioning
Building and preserving muscle across the lifespan, from recovery for people using GLP-1 therapies to strength programs for women over 50, grounded in more than a decade of experience in nutrition and micro-algae.
Cross-border media
Media businesses where governance and long-term value creation can make the difference.
How we invest
“It’s OK” means the outcome is on us.
It doesn’t mean anything goes. Five rules keep the promise honest.
Define the win before we say OK
Every investment starts with a written thesis, key assumptions and the conditions under which we’d admit we were wrong.
Cap the price in advance
Position limits and follow-on conditions are set before we invest. Courage backed by discipline, not emotion.
Share the risk, share the governance
Board rules, independent audits and clear KPIs come with our capital. If we carry risk together, we see the numbers together.
Wide interests, deep judgment
We bet big only where we bring industry experience, networks or operating skill.
Own the outcome, including the bad ones
We don’t shift blame or disappear. We review, adjust, cut losses when needed and exit with grace.
For founders
What you get from us.
- Patient family capital. No fund-cycle pressure; we grow at your real pace.
- Cross-border operating experience. A decade-plus in natural ingredients, supply chain and global channels across China and the US.
- Governance build-out. Boards, audits and KPI systems that prepare you for the next round.
- Brand and storytelling. Years of content creation to help you tell your story clearly.
- A relationship that can handle bad news. Tell us early; candor is met with support.
“When I say it’s OK, I don’t mean anything goes. I mean I own the outcome, and I’ll share both the cost and the discipline with you.”
Contact
Building something that should last? Let’s talk.
Founders, partners and fellow travellers are welcome to write directly.